Great experiences start with understanding.

Whether you're launching a new product, improving an existing experience, or trying to make more confident business decisions, I help uncover the insights needed to move forward with clarity.

With more than 15 years of experience in UX research and customer experience, I partner with organizations to better understand their customers, identify opportunities for improvement, and create experiences that work for the people they're designed to serve.

Customer & User Research

Understand What Your Customers Need, Expect, and Experience

When decisions are based on assumptions, even the best ideas can miss the mark.

I help organizations uncover customer needs, motivations, behaviors, and pain points through thoughtful research and analysis.

Services Include

• User interviews

• Customer interviews

• Focus groups

• Surveys

• Usability testing

• Concept testing

• Audience and stakeholder research

• Insight synthesis and recommendations

Common Questions This Research Answers

• What do our customers actually need?

• Why are users struggling with our experience?

• Which ideas should we prioritize?

• What barriers are preventing adoption or conversion?

• How can we better serve our audience?

Project investments typically range from $3,500–$25,000 depending on scope.

Digital Experience & Customer Journey Improvement

Find Friction. Improve Experiences. Increase Confidence.

Customers often encounter obstacles that organizations don't see.

I help identify where experiences break down and uncover opportunities to make them more intuitive, effective, and customer-centered.

Services Include

• Customer journey mapping

• Digital experience audits

• Heuristic evaluations

• Experience gap analysis

• Voice of Customer research

• Customer feedback analysis

• Opportunity identification and prioritization

Common Questions This Work Answers

• Where are customers getting stuck?

• What is creating frustration or confusion?

• Which improvements will have the greatest impact?

• How can we improve the end-to-end customer journey?

Project investments typically range from $3,500–$25,000 depending on scope.

Fractional Research & Customer Experience Leadership

Senior-Level Expertise Without a Full-Time Hire

Sometimes organizations need experienced research and customer experience leadership but aren't ready to build a full internal function.

I provide strategic guidance, leadership, and hands-on support to help organizations establish research practices, align teams, and make more customer-informed decisions.

Services Include

• Fractional UX Research leadership

• Customer experience strategy

• Research program development

• Research operations and governance

• Team mentoring and coaching

• Stakeholder alignment

• Executive reporting and strategic recommendations

Ideal For

• Growing organizations

• Startups building customer insight functions

• Teams preparing for product launches

• Companies navigating change or transformation

• Agencies seeking senior research expertise

Monthly engagements typically range from $6,000–$15,000.

Agency Partnerships

I frequently partner with creative agencies, design studios, and consulting firms that need senior UX research expertise for client engagements. Available as a subcontractor, collaborative partner, or embedded researcher.