Research That Helps You Understand the People You Serve

Great experiences start with understanding. Whether you're launching a new product, improving an existing experience, or trying to make more confident business decisions, I help uncover the insights needed to move forward with clarity.

With more than 15 years of experience in UX research and customer experience, I partner with organizations to better understand their customers, identify opportunities for improvement, and create experiences that work for the people they're designed to serve.

Let's talk

See how I can help

Services

Every engagement starts with your questions, not a fixed methodology. Here's where most projects begin.

RESEARCH

Customer & User Research

Understand what your customers need, expect, and experience

When decisions are based on assumptions, even the best ideas can miss the mark. I help organizations uncover customer needs, motivations, behaviors, and pain points through thoughtful research and analysis.

You might need this if...

  • You're making product or business decisions based on assumptions, not evidence

  • You're not sure which ideas are worth prioritizing

  • Users are struggling with your experience and you don't know why

  • You want to validate a concept before investing in it

What I can help with

  • User & customer interviews

  • Focus groups

  • Surveys

  • Usability testing

  • Concept testing

  • Audience & stakeholder research

  • Insight synthesis and recommendations

Outcomes

  • A clear picture of what customers actually need

  • Confidence to prioritize the right ideas

  • Evidence to support — or challenge — key decisions

  • Recommendations your team can act on immediately

$3,500 – $25,000
Per project, depending on scope

EXPERIENCE

Digital Experience Improvement

Find friction. Improve experiences. Increase confidence.

Customers often encounter obstacles that organizations don't see. I help identify where experiences break down and uncover opportunities to make them more intuitive, effective, and customer-centered.

You might need this if...

  • Customers are dropping off and you're not sure where or why

  • Your digital experience feels disjointed across touchpoints

  • You've heard something isn't working, but can't pinpoint the cause

  • You need a realistic, prioritized plan for improvement

What I can help with

  • Customer journey mapping

  • Digital experience audits

  • Heuristic evaluations

  • Experience gap analysis

  • Voice of Customer research

  • Customer feedback analysis

  • Opportunity identification & prioritization

Outcomes

  • A clear map of where customers get stuck

  • A prioritized list of improvements ranked by impact

  • Shared understanding across teams of the end-to-end journey

  • A realistic path to a more intuitive experience

$3,500 – $25,000
Per project, depending on scope

LEADERSHIP

Fractional Research Leadership

Senior-level expertise, without a full-time hire

Sometimes organizations need experienced research and CX leadership but aren't ready to build a full internal function. I provide strategic guidance and hands-on support to help teams establish research practices and make more customer-informed decisions.

You might need this if...

  • You're a growing organization without a dedicated research function yet

  • You're a startup building your first customer insight practice

  • You're preparing for a product launch and need research support fast

  • You're an agency that needs senior research expertise for a client

What I can help with

  • Fractional UX research leadership

  • Customer experience strategy

  • Research program development

  • Research operations & governance

  • Team mentoring & coaching

  • Stakeholder alignment

  • Executive reporting & recommendations

Outcomes

  • A research practice that's actually running, not just planned

  • Teams aligned around a shared understanding of the customer

  • Leadership equipped to make evidence-based decisions

  • A sustainable foundation your team can build on

$5,000 – $15,000 / month
Typical monthly engagement

—PARTNERSHIPS

Agency Partnerships

I frequently partner with creative agencies, design studios, and consulting firms that need senior UX research expertise for client engagements.

Subcontractor | Collaborative partner | Embedded researcher

— MY APPROACH

What every engagement includes

Tailored, not templated

Every engagement is scoped to your goals, audience, and constraints — not a fixed methodology applied by default.

Senior-level, hands-on work

15+ years of research experience applied directly to your project. No handoffs to junior staff.

Clear communication

Regular updates and plain-language findings — not just a slide deck delivered at the end.

Actionable recommendations

Insights tied directly to the decisions you actually need to make.

Ready to better understand your customers?

Let’s talk.

Every organization has different goals, challenges, and constraints. Whether you need a focused research project, ongoing customer insight support, or fractional leadership, we'll figure out the right approach together.

Not ready yet?

Stay connected through The Digital Experience Brief

Each week, I share practical insights on UX research, customer behavior, digital customer experience, and the observations that help organizations make better decisions.

Whether you're leading a product team, running a growing business, or simply curious about creating better digital experiences, you'll receive thoughtful, practical ideas you can apply right away.

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